HBR Article: Evidence-Based Management

How many of us rely on cliches and platitudes when making business decisions?  Or, how many managers make decisions based on magazine articles or other marketing efforts?  In this article, Jeffrey Pfeffer and Robert Sutton talk about these issues and recommend a novel idea:  how about making decisions based on evidence?

There are many times when quick decisions need to be made and sometimes all we have is gut intuition and our experience, however the norm should be carefully planned actions and measured verification.  A methodical approach would start by researching relevant evidence already published.  It is likely someone else has done much of the work.  The second part is verifying that the action taken really did produce the expected results.  If decision makers would apply these two principles, they would be miles ahead of their competitors.

Explore posts in the same categories: BADM 720 - Organizational Behavior

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